An immigrant from Colombia, Juan Palacio arrived in Miami at the age of 25 with a heavy accent and limited knowledge of English. Undeterred, he began selling flowers to hotels door-to-door, eventually starting a couple companies, including his most recent, BloomsyBox.com.
A subscription service, BloomsyBox sends its customers fresh flowers from fair-trade, sustainable farms. Subscribers pay a monthly fee and can choose to receive flowers weekly, biweekly or once a month. BloomsyBox now boasts over 120,000 customers, generating revenues approaching $20 million.
A Blooming Business
John Greathouse: Juan—I appreciate your time, especially since we’re coming up to one of your busiest holidays (Mother’s Day). You launched BloomsyBox in 2015, but the genesis of the company goes back to when you arrived in Miami in 2001and began selling flowers to hotels door-to-door. How did selling flowers become your passion?
Juan Palacio: It was completely unplanned. I grew up surrounded by flowers—I was used to seeing them everywhere. But, during a trip to Miami Beach, I noticed that most of the hotels didn’t have flowers anywhere, or in the rare case that they did, the bouquets looked sub-par and unoriginal. I immediately contacted a few floral industry contacts back in Colombia and decided to try to fill this gap by offering high-quality, beautiful flowers to hotels. After this idea developed, I grew…