When I tell people I work in digital marketing, they often respond by saying they don’t want to sell their products or services on social media. This reaction is understandable. These days social media isn’t always very kind, and the algorithms are unpredictable. It’s also why I like to say companies should use social media as the icing on a multi-layered cake when planning a well-rounded digital marketing strategy.
Planning Your Digital Marketing Strategy
One definition of digital marketing is that it is the strategy of using the internet to market your business. The goal of your digital marketing strategy should be to create and optimize information that helps your ideal customers understand everything about your business. This is a broad concept so let’s take some time to break it down.
Digital Marketing includes content marketing, search engine optimization (SEO), social media marketing, website development and design, pay-per-click (PPC) advertising, lead generation, lead nurturing, and email marketing. To ensure your digital marketing strategy is successful, it’s important to analyze each action. This way, you will know if your efforts are reaching your intended audience and if your audience is interested in what you are presenting.
Content is the most time-consuming and often the most expensive part of a digital marketing strategy. It’s how you engage and excite potential customers. When you provide valuable information and keep your…