First Quarter 2021 Activity
Marketplace and digital marketing expansion driving growth and profitability
| High +34% growth of the marketplace reaching 46% of GMV (+7pts)
Acceleration of marketplace revenues: +43% in Q1 at €197m on a LTM basis
Strong expansion of digital marketing revenues (+43%)
Acceleration of Octopia: +86% GMV
AMSTERDAM – May 6, 2021, 07:45 CET Cnova N.V. (Euronext Paris: CNV; ISIN: NL0010949392) (“Cnova”) today announced its first quarter 2021 activity.
1st quarter 2021 Highlights
During the 1st quarter 2021, Cnova has strengthened its economic model.
The marketplace, now representing 46% of total GMV (+7pts), was at the heart of Cnova profitable growth, with +34% in the 1st quarter 2021 vs. last year. Marketplace revenues reached €197m over the LTM, growing +38% vs. the previous LTM period, and accelerating in the first quarter with a +43% increase, driven by the growth of digital marketing revenues from sellers.
Digital marketing revenues have increased by +43% driven by the development of our in-house marketing digital platform Cdiscount Advertising.
Octopia, Cnova turnkey marketplace solution for EMEA retailers and e-merchants, grew by +86% and is now connected to 518 websites in Europe. Octopia signed a major EMEA client, a local retail leader with over €1bn revenues, and launched its first marketplace for Géant in April 2021.
GMV (Gross Merchandise Volume) increased by +12% to reach…