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Facebook permanently altered the way the world thinks about advertising. As the premier social media platform to offer an advertising component, Facebook is now integral to how competing social media platforms run their advertising. But, with great power comes great responsibility. As a result, Mark Zuckerberg is beginning to respond to the criticism he drew from Facebook’s seemingly predatory data analytics with reforms to their advertising policies.
Although the platform announced its intentions to minimize the impact of advertising on user’s news feeds, Facebook is still a valuable tool for businesses to use when promoting their brand. It may not be as aesthetically appealing as Instagram or as youth-driven as TikTok, but Facebook is still the largest among its competitors. With over two billion active monthly users and over one billion active users, no other social media platform has broken Facebook’s records. For this reason, 93% of marketers use Facebook advertising regularly.
If you are looking to join the nearly three million businesses that use Facebook for marketing, here are some tips.
Tip #1: Revamp your Facebook Business profile.
If you are using Facebook to advertise your business, do so from a business page and not a personal profile. Your business page should include a profile picture, such as your organization’s logo. Once you have uploaded your logo, you want to make sure you select the proper category. Facebook allows you to…