As the vaccine roll-out continues, and we look ahead to a post-pandemic environment, students are increasingly excited about getting back to school, and spending time among friends as part of the education process.
I mean, no one enjoyed online school. Not students, not parents- definitely not teachers.
Missing out on social interaction has had a major impact on everyone, but it could arguably be even more impactful for youngsters, who are still in the process of figuring out who they are, with those daily social engagements playing a big role in shaping their personality and perspective.
The return to IRL school also means new shopping behaviors, and this week, Snapchat has shared some new insight into how its users are planning for the coming school year, and how they’re shopping as a result.
Which could help in your campaign planning – here’s a look at the key notes.
First off, Snapchat says that the return to seeing people in real life will lead to a big uptick in fashion spend, with more than half of Snapchatters looking to buy new clothes in preparation.
That makes a lot of sense – you can’t just keep wearing your sweatpants when you’re heading out in public.
Well, I mean, you can, but there are obviously some considerations within that type of chic. It may communicate the personal insight that you’d want, in some cases at least.
Snapchat also notes that over a third of Snapchatters are also planning on buying tickets for travel, accessories for their cars,…