It ended a five-year agreement with Southern Cross Austereo to broadcast Nine content across regional Australia and returns Channel 9 shows such as Married At First Sight and The Block to WIN in Tasmania, regional Western Australia, Victoria, Queensland and southern NSW.
At the end of March, Southern Cross and Network 10 announced plans to enter an affiliate agreement, with 10 giving permission to SCA to sell advertising packages for broadcast from July 1 in Network 10 programs on SCA’s regional television stations while the two parties continued to hammer out final terms.
Under the agreement Network 10 programming such as Masterchef will air on Southern Cross Austereo TV licensees in regional Queensland, south NSW and regional Victoria.
SCA’s television business continues to include program supply agreements with Seven West Media covering the Tasmania, Darwin and South Australia’s Central and Spencer Gulf markets until June 30, 2022. SCA also broadcasts Nine and Ten programming in Spencer Gulf.
Mr Blackley would not divulge any terms of the deal to the Macquarie Australia Conference, stating they would be released in “due course”.
“We are transitioning easily back to 10,” he said.
In a trading update provided to the Macquarie Australia Conference, Southern Cross said its revenues were improving, with advertising revenues coming in ahead of guidance.
The company said its third-quarter advertising revenues were down 4.3 per cent. However, that was…