Stumped when it comes to creating content for your dental practice’s social media? Marketing for dentistry can be overwhelming, especially when you fear being repetitive.
Here are 3 useful tips when it comes to social media marketing as a dentist:
There are more holidays than you think
Creating content around holidays is a great way to keep your audience engaged (and sometimes even surprised). There are holidays every single day, some more prominent than others, but sometimes it’s fun to share the not-so-popular holidays as it will drive more reactions to your post! Check if today’s a holiday!
Highlighting patient reviews is a MUST!
Embracing the kind words your patients say is a great way to showcase your excellent work (without being braggy – because you’re not doing the bragging!) Creating content around reviews you may have recieved on other platforms is also a great way to subtly encourage your patients to share their positive feedback.
Offer legitimate value
Social media revolves around two things: value and entertainment. As a dentist you definitely aren’t in the entertainment space (although a few memes can’t hurt). Offering value is a great way to attract new people to click that follow button. Think of yourself on the other side of the screen, what does it take to make you click the like and follow button?
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