It’s 21 years since Vivienne and Nick Kane opened up their Minuteman Press franchise in Prahran, Victoria and now the pair are marking their significant tenure at the B2B franchise by sharing their strategies for growth.
Vivienne and Nick managed to grow the sales of their printing business through the Covid crisis with a combination of direct marketing and high-demand products and services.
Nick Kane reveals more about the strategies that work for them.
What do you feel are the biggest keys to your recovery and growth as you emerge from the lockdowns in Australia?
“We kept in touch with our customers and remained consistent. Having been in business for many years and having a broad customer base also helped with the recovery. Our Facebook presence also increased.”
What are the high-demand products and services that your clients are ordering and seeing as valuable to their reopening and recovery?
“Our high-demand products are calendars, short-run books and POS materials, which encompasses all different kinds of custom printing that we can produce to help businesses promote themselves as they reopen.”
What are the key selling points for print right now?
“Because of the pandemic, people are looking for different ways to market their businesses and they’ve had time to do the things they have been putting off. The staples of our industry have also come back as we’ve seen orders for business cards, compliment slips and note pads (general…