ATTORNEY GENERAL MAURA HEALEY, who has been one of the country’s strongest legal crusaders against opioid manufacturer Purdue Pharma, has now filed a lawsuit against marketing firm Publicis Health for its role helping Purdue market addictive opioid pain medication.
“Today’s lawsuit reveals important new information about the misconduct that caused the opioid crisis, and it’s another step towards getting accountability for the families around Massachusetts who have been hurt,” Healey said at a virtual press conference.
Publicis Health is the latest company to be swept up in legal attempts to hold companies accountable for their role in the national epidemic of opioid addiction. Facing numerous lawsuits, the Sackler family, which owned Purdue Pharma, paid hundreds of millions of dollars to settle claims with the US Department of Justice, and the company has filed for bankruptcy. Electronic medical records company Practice Fusion and consultant McKinsey & Company both paid money to settle legal claims related to their work for Purdue Pharma.
Publicis Health, a New York-based health care marketing agency, is a subsidiary of the Publicis Groupe, a French global marketing agency with revenues of over $11 billion. Healey’s lawsuit against Publicis Health, filed in Suffolk Superior Court on Thursday, alleges that from 2010 to 2019, “Publicis worked with opioid companies, particularly Purdue Pharma, to increase sales of dangerous…