Readers of this blog should recognize the impact of content marketing on the success and growth of your businesses through a combination of improved awareness and motivating conversion. Today, I’d like to focus on crafting the perfect post. Since platforms vary greatly, there’s no single “best” way to craft the perfect post, so we’ll concentrate our efforts on the Facebook and Instagram platforms, with the same parent company.
How to craft the perfect post
- First, you must analyze your own success, looking at key performance indicators (KPIs) such as engagement, reach, frequency, etc (although not all these metrics are available unless you’re using sponsored posts).
- Next, evaluate your competitors to see what appears to work for them. Sure, this isn’t easy, but you can (and should) follow your competition to observe which posts get the most engagement, the types of comments made, and their posting schedule (imitation is the highest form of flattery, after all).
- Finally, see what’s working across the platform. Not every business or its market is the same, but there are enough commonalities that it makes sense to observe what’s working on the platforms as you work to craft the perfect post for your business.
For help with this last bit of information, we turned to the social media analytics giant, quintly. They analyzed over 1 million data points to offer insights on how to craft the perfect post on Facebook and Instagram. Their analysis shows the…