MIAMI, FL / ACCESSWIRE / May 7, 2021 / The search engine optimization landscape has experienced some dramatic changes this last year, with 2021 shaping up to be just as turbulent. On Thursday, April 8th, search giant Google announced a new algorithm update, certain to shake the very foundation of some SEO (and business) approaches to product reviews on their websites.
This quarter, Next Level Marketing, a premier search engine marketing firm with nine offices located throughout the United States, rolls up its sleeves and takes the public on a deep dive of what this algorithm update means for those conducting ‘business as usual’.
When Google Speaks, SEOs Listen
Although known for its cryptic responses, backpedaling, riddle-like information and often outright silence on SEO matters, sometimes, the search giant steps up to the mic and actually provides some useful information.
One such time was this past April, when Google announced an update to its already robust and evolving product reviews algorithm. Google’s algorithm updates have historically been given cute names, such as Penguin and Panda, but moving forward the company has returned to seemingly boring (and unimaginative) namesakes, with this new update begin dubbed simply as the ‘Product Reviews Update’.
The Product Reviews Update
An apt name for the update, this review remains true to its descriptive nomenclature. According to a Google spokesperson, the update is ‘designed to better reward’ those product reviews that…