Reprinted with permission from G5.
Curious about Google My Business, online leasing or cost-effective ways to market self-storage in a COVID-19 world? You aren’t alone. I checked in with Will Harlan, my company’s national sales director, to answer some frequently asked questions on these topics. Here’s what our marketing guru advises.
What is Google My Business (GMB) and how does it improve self-storage business?
Think of GMB as your company’s hype person. Presently, we see roughly 35% to 55% of website traffic coming through GMB. Of course, these profiles can’t do all the work of your self-storage website, but they can get potential renters interested and move them along the path to signing a lease.
You must populate your free GMB listing to connect with customers on basic information like address, hours, website and phone number. You should also offer photos or videos of your self-storage business. GMB influences local search engine optimization (SEO), which is huge when you consider that 31% of online leases are driven via a location’s GMB listing, according to our reporting.
What percentage of customers who rent self-storage online are mobile users?
In the last quarter of 2019, Google noted that 58% of users who searched for self-storage did so on a mobile device. This was a 15% increase from the previous year. With more folks at home juggling multiple priorities, this is expected to…