mParticle, the largest independent Customer Data Platform, today announced an integration with Zendesk, Inc., a CRM company that builds flexible support, sales, and customer engagement software, that further enables mParticle customers to deliver relevant, timely, and exceptional customer experiences. Zendesk is the latest integration offered by the company, adding to the more than 300 analytics and marketing tool integrations offered by mParticle.
Companies in virtually every industry from retail to home delivery, gaming, and financial services rely on mParticle to gain insight into customer interactions and deliver personalized experiences. mParticle excels at creating a single view of a customer by allowing customer data to flow freely and securely between systems and applications while protecting consumer privacy preferences. With today’s announcement, the ability to deliver personalized experiences is extended to customer service through mParticle’s integration with Zendesk.
The integration between mParticle and Zendesk allows customer service representatives to access real-time context for support tickets within Zendesk, including information such as user preferences from an app, loyalty program status, most recent purchases, risk of churn, and more, to deliver more precise and personal support. Additionally, customer support data generated by Zendesk can be fed back into mParticle’s unified customer profiles to personalize future interactions.