I remember sitting in a PhD seminar and getting excited about the topic of organizational structure. As a former CMO, I had to learn about it on the job because it was never discussed in undergrad or grad school. As we started the seminar, the renowned professor commented that it was one of his least favorite topics—it was “boring”. This professor was one of my favorites, but on this day, I decided to challenge him (not a very bright move) because I knew that how you organized your organization (and the work) could have a significant and drastic impact. In true fashion, this professor who had a biting wit, attacked my zeal and matched it with the fervor of somebody who would have preferred sitting in a dental chair.
Because of my interest in structure as a source of innovation and growth, I was excited to connect with Teresa Barreira, CMO of Publicis Sapient, who has been leading a series of innovations to drive better business results for her organization and firm. As part of a three-part series, Barreira explores how she uses “ways of working” to drive better business results. In the first article, she talked about a new and different — more expansive — way to think about innovation (see article here).
Kimberly Whitler: Many leaders think innovation is about improving / adding products and services. What are your thoughts on innovation mechanisms that leaders can use to drive growth?
Teresa Barreira: I have found that…