When Cortney Pettit, of Fayette, gave birth to her first child, she sought a way to safely store the breast milk she had expressed.
The solution was single-use plastic storage and a stand-up freezer.
Since Pettit was environmentally conscious, she and her husband, John, knew there had to be a more sustainable solution when she had their second child. She found milk portion freezer trays, but even those came with design issues.
The couple wanted to come up with a better solution. They developed their own version of the milk and baby food freezer storage trays.
“My husband always wanted to be an entrepreneur,” Pettit said. He works as a mechanical engineer. “Growing up, my parents ran a lot of businesses, so I knew exactly how much time was involved.”
Pettit wanted to make sure whatever business they started, she would be able to commit the necessary time. She is a pharmacist along with her baby care venture.
There already were milk trays on the market, but Pettit and her husband wanted to improve on the design, noting a direct competitor uses a hard plastic tray that makes it difficult to remove frozen milk or baby food and is not dishwasher-safe.
The redesign led to the creation of Tiny Tot Innovations, which got off the ground in November.
“We had announced the company publicly in October,” Pettit said.
Their line of milk trays are leak-resistant and silicone-based so that frozen, 1-ounce portions of…