NEW DELHI :
In a bid to keep healthy conversations around mental health alive, Future Generali India Insurance Company Limited (FGII) has launched the third phase of its #HealthInsideOut campaign. In this phase, the brand is featuring India’s sports icons in a five-part video series called ‘Mind Matters’, conceptualized by advertising agency What’s Your Problem (a Wondrlab company).
The series features celebrities from sports such as football, cricket, tennis and shooting coming forward to share their stories of dealing with anxiety and depression.
The first episode of the series features the story of Sunil Chhetri, who captains the Indian football team as well as the Indian Super League side Bengaluru FC. The football icon is seen sharing his mental struggles and pressure he went through over the years in his career.
The other sportspersons who will be seen in subsequent episodes include tennis player Sania Mirza, cricketer Robin Uthappa, cricketer Cheteshwar Pujara and sports shooter Abhinav Bindra.
Ruchika Varma, chief marketing officer, Future Generali India Insurance, said of the campaign, “Sports celebrities are perfect role models as they bring alive the importance of mental health issues in sports, a profession where one would think that physical health is the most important.”
Varma said that ‘Mind Matters’ talk show brings to life their challenges, struggles and triumphs with mental illness.