TikTok made its debut in 2018, but it didn’t become a zeitgeist-capturing juggernaut until about a year ago. Since then, a lot of people have built lucrative personal brands and entire businesses based on their TikTok popularity. The app has become a great way for people to get noticed in the attention economy.
Although TikTok’s user base might skew younger, it’s not exactly true that it’s designed strictly for Gen Z. In fact, you can use it to successfully promote your business in a direct, fun way.
The fun element is particularly important here — TikTok isn’t a place for formal, stilted promo videos. No one wants to see that here. Instead, TikTok gives you a chance to find creative ways to show your followers who you are. Your content for TikTok shouldn’t be just another presentation tailored for some marketing giant’s headquarters; you’re presenting a different version of your company directly to prospective customers.
TikTok gives creators two different time options: Videos can be either 15 or 60 seconds long. So, while TikTok is a great venue to promote your brand, you shouldn’t try to make a full pitch video out of your content. Even though you don’t have a lot of time to make an impression, you do have a bevy of possibilities to make your videos interesting and stand out from the crowd!
4 Ways Businesses Can Use TikTok
- Your authentic content.
- User-generated content.
- Influencers’ collaborations.
- Advertising on TikTok.