We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some unique blog ideas—fast.
In this post, we’re sharing how to stop waiting around for inspiration and start figuring out which post you’re going to write next. Here are eight ways to come up with unique blog ideas:
- Hold a brainstorm
- Check in on social
- Read your comments
- Start with your personas
- Talk with other teams
- Jump on new keywords
- Focus on your competitors
- Use an idea generator
Let’s get started.
8 tips and tools to generate unique blog ideas
Sometimes, keyword research doesn’t quite cut it. Maybe you want to talk about something that your readers wouldn’t know to search for. Maybe you want to target a small segment of your audience. Or perhaps you want to find another angle for a more traditional topic. Here are some methods you can use for more authentic content.
1. Hold a brainstorm
I don’t know about you, but I spend a lot of my workday sitting at my computer. When I’m not in a meeting or working on a blog post, I’m responding quickly to Slack, checking Google Analytics, sending emails, or digging into keyword research.