NEW DELHI :
A variety of brands across categories have launched advertising campaigns celebrating International Mother’s Day advertising campaigns held on 9 May. From expressing gratitude to mothers, to giving them a chance to upskill themselves and restart their careers, the campaigns touch upon a variety of motherhood related themes.
Kotak Mahindra Bank, through its banking programme for women on Kotak Silk, is putting the spotlight on #MomsOnDuty and their unwavering commitment to serve those in need.
The campaign features two women—one is a doctor, the other runs a home tiffin service. In a tribute to mothers everywhere, the #MomsOnDuty campaign acknowledges their invaluable contributions during pandemic, caring for their own families, while serving so many more.
“This crisis has uncovered brave hearts all around us. Kotak Silk recognizes all the passionate moms out there—they could be front line heroes or play a role behind the scenes. They are all warriors who are out to make a difference and we salute them,” said Elizabeth Venkataraman, joint president-consumer, commercial and wealth marketing, Kotak Mahindra Bank.
Fashion retailer Shopper’s Stop’s digital campaign titled, #MyFirstLove narrates the story of mothers being our first teachers and motivators. From dressing their kids up to look like showstoppers at our first costume party, to teaching us how to do makeup, to sacrificing their work to attend to…