As we move closer to the halfway mark of 2021, there are still trends popping up in the affiliate marketing industry. Experts recommended that content marketing would be a priority for marketers this year and it is clear that this is coming to fruition. To help you solidify your content marketing strategy for the second half of the year, we plan on discussing some of the top trends below.
Going live for webinars
Events still aren’t back to normal and so it is clear that online events are here to stay. If you aren’t hosting your event or webinar virtually, you could be missing out on reaching your target audience. Webinar content has been even more important in 2021 with experts around the world offering their advice to those who need it most – virtually. If this isn’t something you are already doing, it might be time to change that.
AffiliateINSIDER CEO Lee-Ann Johnstone has been offering FREE webinars for affiliate managers. If you missed the last one – you can catch it here.
Improved content experience
If the content isn’t easy to read then the users aren’t going to stick around for very long. Tons of content creators make the mistake of distracting their readers with ads that pop up, making the content itself almost impossible to read. The experience the reader has when they are engaging with the content is extremely important and so you might want to rethink how you present it.
Look into adding some varied content, sprinkle some CTAs in there and offer links…