But lately Beaumont’s advertisements may be coming very close to the line that separates educational efforts to encourage people to getting vaccines to business marketing campaigns intended to generate customers and loyalty, improve quality reputation and drive higher revenue.
For example, Beaumont has had a TV ad out since early March with a nurse touting its vaccination center and declaring Beaumont hospitals have treated more COVID-19 patients than any other hospital system in Michigan.
“Beat the pandemic with Beaumont” on March 9 is a 30-second ad that leads off with how Beaumont has been fighting the pandemic with our community since Michigan’s first COVID patients were diagnosed.
“It takes all of us. We’re proud to have care for the most COVID patients in the state. And now, we’re leading the fight to end the pandemic with our new vaccination clinics, with every person who vaccinate. Our community grows stronger, and we can only do it together. beat the pandemic.”
While the ad was created to encourage people to get their COVID-19 vaccination, Beaumont is clearly sending the message that people can trust their medical care to Beaumont doctors and nurses, despite the pandemic.
When coupled with other Beaumont ads and announcements encouraging people to not delay elective surgeries, procedures or other routine tests because of fear of contracting COVID-19, the vaccination ads support a larger marketing message for Southfield-based Beaumont, an eight-hospital nonprofit…