Legal content gets a bad rap for being dry, boring, and full of “legalese.” But most law firm owners know the importance of blogging when it comes to attracting organic traffic through SEO.
As one of the leading marketing methods for lawyers, SEO requires that law firms publish engaging, SEO-friendly content on a regular basis. But thinking up these topics – and actually writing content that’s optimized for Google – can be easier said than done.
The good news is that creating a law firm blogging strategy is made easy once you know which keywords to target and what best practices to follow when it comes to optimizing your content for search engines.
Read on for a step-by-step guide on how to create your winning blogging strategy.
1. Identify SEO Keywords for Your Blog
Before writing content for your law firm blog, you’ll need to determine which keywords are worth targeting and how those translate into engaging blog post topics.
The reason being, it won’t be a good use of your time to write content that won’t attract any organic traffic (unless you also have a social media strategy) or that’s targeting keywords that are too competitive for your site.
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Find Niche & Geo-Specific Keywords
Your goal should be to find high search volume, low competition keywords to start, so you have the best chance of ranking for these keywords, and gaining some SEO momentum over time.
These keywords should be related both to the services your law firm…