6 min read
Opinions expressed by Entrepreneur contributors are their own.
Most companies aren’t likely to be acquired in an eyebrow-raising $39 billion deal, such as AstraZeneca’s purchase of Alexion. Nonetheless, news of companies getting acquired or going public encourages entrepreneurs to consider how to prepare their firms for such a transaction.
The decision to pursue an exit should influence each area of the business since everything will now work in support of this goal. That decision doesn’t mean operations will change.
“Business owners pursuing an exit should run the business as if they were never going to sell it,” Richard Kestenbaum and Errol Glasser say. Kestenbaum and Glasser are partners at Triangle Capital, a firm that specializes in mergers, acquisitions and corporate finance transactions.
Running a business as though owners were not looking to sell it means continuing to follow pre-existing maintenance or growth strategies. That said, the company’s business goals — including the potential for exit — should continue informing day-to-day decisions. This mindset is particularly true when it comes to marketing.
Marketing translates business goals into outreach strategies. Marketing’s influence should be visible at every stage of a company’s lifecycle. In a company’s infancy, market awareness and…