Harry Potter may have spent most of his time on the Quidditch field looking for the Snitch, but this Bengaluru-based fashion brand wants to ensure that no man ever has to look for SNITCH!
Founded in January 2019 by Siddharth R Dungarwal as a B2B brand, SNITCH crafts clothing for the “fashion-forward modern man”. However, in the midst of the pandemic the men’s apparel brand decided to take the D2C route to reach more customers and now delivers to more than 20 states in India.
“The pandemic hit us hard and we were stuck with a huge inventory as our B2B business was down. We wanted to make the best of this opportunity and immediately went online and started operating as a D2C brand,” says Founder and CEO Siddharth.
Now, SNITCH operates across both channels, D2C and B2B. Encapsulating inspirations from around the globe, the startup offers shirts, T-shirts, trousers, jeans, shorts, co-ords, boxers etc. for men in the age group
of 18-35 years.
Founder Siddharth R Dungarwal
“Our company’s name means to snitch on trends and deliver pep, mostly to Gen Z and X, who tend to be money conscious but are eager to be trendy. Apart from that, the objective is to consistently deliver trend-right products plus finest quality at appealing prices,” says Siddharth.
Started with a team of four members and 40 products (100 SKUs) on the website, SNITCH today has a team of 50 members. It now offers more than 1,000 products (8,000 SKUs) and sells online via its website which was…