Just Live a Little, the Northern Ireland producer of luxury breakfast granolas and healthy snack bars, has won significant business in Qatar for one of its most successful products.
The company, which is based at Poraferry in Co Down, is now supplying a major retail network in the Arabian Gulf nation as a result of a deal brokered by Just Live a Little distributor CPT International in Birmingham. It’s Just Live a Little’s first business in Qatar, which is scheduled to host the FIFA World Cup in 2022, the first- ever in the Middle East.
On sale in supermarkets in Doha, the Qatar capital, and other parts of the country is Just Live a Little’s Low Sugar Coconut and Chia Granola.
Just Live a Little is owned and managed by husband and wife team David and Jill Crawford who established the enterprising and export-led business in their farmhouse kitchen overlooking the picturesque Strangford Lough in 2011.
Jill, Just Live a Little’s commercial director, says the exciting deal could be among the most significant export contracts secured by the small family business.
“We have been working with the team at CPT International for some time on distributing our products to key markets such as the Middle East,” Jill continues.
“We appreciate the advice and guidance from CPT’s experienced team about doing business in…