The desire to genuinely make a difference and create an impact often marks the beginning of professional endeavors that begin to shift industry norms and shake up outdated practice. With this deeply ingrained sense of purpose, thousands of industry leaders have cooked up innovative solutions, often by simply bringing the customer back to the center of the scope.
In the case of Zack Holland, the disruptive CEO and founder of SelectFew, that drive to bring honesty and flexibility to a rigid and opaque marketing industry was too strong to ignore; and it has led to both profound business growth and successful clients.
After witnessing firsthand the devastating effects that bloated agency programs can have on promising startups and small businesses, as both a former founder and an agency director, Holland became determined to build something authentically different. The current business models utilized by standard marketing agencies rely on charging high retainer fees, while utilizing tiny fractions of those fees to actually service clients, leading to inherently misaligned priorities, Holland argues. And as the margin between retainer and service is necessary for oversized company overhead, agencies and clients are bound for trouble from day 1.
On a mission to address these and other clear issues in the business landscape, Holland signed himself up for the challenge of creating a platform that upholds integrity and promotes trust, while creating high-performing growth…