Mering, a San Diego-based advertising agency, has announced four new clients as it draws closer to an expected company name change at the end of the month.
In business since 1985, the 60-employee Mering agency was acquired in December by The Shipyard, a Columbus, Ohio-based marketing agency. The Shipyard, founded in 2014, also has about 60 employees. The 120-employee combined firm operates offices in Columbus, San Diego, Newport Beach and Sacramento.
A Shipyard spokesperson said the Mering name is expected to change by June 1, although she declined to provide specifics. Dave Mering, agency founder and namesake Dave Mering, did not respond to requests for comment for this story.
The four new clients to be serviced by employees with Mering and The Shipyard include:
- CAS, a consulting firm that provides scientific information solutions.
- Visit SLO CAL, a tourism destination marketing organization promoting San Luis Obispo County.
- Serengeti Eyewear, based in Overland Park, Kansas.
- California Wines, also known as the Wine Institute, a San Francisco-based trade group and public policy advocacy group of 1,000 California wineries and affiliated business.
The Mering agency, founded in Sacramento, has operated a San Diego office for the past 15 years. Greg Carson joined the agency as a writer in the early 1990s and became a partner in 2006, when the firm’s name changed to Mering Carson. Carson left in October…