Social media for big companies has become about as commonplace as human resource departments.
Unless you’re Apple, you’re on social media. Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels.
Customers take for granted that big companies are on social media. The bigger the company, the higher expectations are that teams sit at the ready to answer questions, put out fires, deliver award-winning creative, and tout corporate values. And frankly, most of those expectations are fair.
Discover how big companies use social media to meet—and in many cases exceed—customer expectations.
How big companies use social media
Social media for enterprise-level businesses is an enterprise unto itself.
A large multinational often operates several social channels in different regions and languages. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.
Just type Disney into a social platform’s search bar and see how many results come up.
These operations involve large teams, multiple agencies, legal oversight, and enterprise-scale management tools, such as Hootsuite Enterprise. To maintain…