While there are plenty of lockdown-triggered trends unlikely to see the other side of vaccination season (‘quarantinis’, Zoom parties, DIY hairdressing) others have already become part of retail’s revised manifesto. Residing squarely in the latter, later this month will see the launch of a new US-based platform called Galaxy based on two of the biggest: reselling and livestream commerce, with ‘citizen seller-broadcasters’ constituting the key talent.
Centered on Gen Z – a demographic broadly entrenched in a consumer-creator ‘brand of me’ mindset where having an online side hustle is now par for the course – the resales element will tap the swelling appetite for sustainability (a market predicted to rise globally 93% to $64bn by 2024), while it’s livestream component is conceived to capture the equally rampant desire for real-time, preferably interactive, entertainment. A sense of community and camaraderie more commonly aligned to music or gaming will, or so the founders hope, be the glue that binds it together.
Here’s who’s behind it and a deeper dive into what they have in store:
The Team: Side Hustle Tech Stars, Rethinking Entertainment
The new e-marketplace is the brainchild of a trio of cutting-edge ecommerce-meets-entertainment tech specialists – Danny Quick, Nathan McCartney and Brandon Brisbon, a new breed of techpreneur raised not…