SHANGHAI, May 10, 2021 /PRNewswire/ — Trip.com Group’s new travel marketing hub, the Star Hub channel, is now live on the brand’s mobile application. Designed to allow suppliers to expand and enhance their marketing activities on Trip.com Group’s platforms, over 100 leading travel businesses have already signed up, offering a collection of content and products on the channel. These tourism businesses include travel destinations, hotels and tourism property owners, and renowned tourist attractions.
As part of a strategic move into the content marketing space, this is the first time that Trip.com Group has launched an independent platform for its business partners and is set to become the content ecosystem for invited industry partners. Star Hub will support travel businesses to feature their latest news, introduce their products and interact with followers on their own official Star Hub channel. The aim is to transform partners’ roles from suppliers to marketers and operators, with a common goal of providing more traveling opportunities to the app users through the combination of three core sections:
Partners can publish their own content (images, videos, text) to promote their offering on their dedicated partner hub.
The hub is easy to navigate, contains partners’ entire offering, and user-generated content that is automatically linked to the partner hub.
Tourism businesses can list…