Visual marketing is a top priority for marketers, with 49% rating it as very important to their overall marketing strategy. And there’s plenty of reason why it reigns supreme as the format of choice for marketing experts.
It’s all about brand salience: when a person hears information, research shows they only retain 10% of what they were told three days later. But when the same information is paired with a visual, their retention boosts to a whopping 65%.
And as we move through 2021 (and beyond), visual marketing is predicted to hold an even stronger importance (with 51-80% of businesses predicted to heavily rely on visual content in the year ahead).
The key to succeeding with visual marketing is to understand what emerging trends you need to watch out for. Keep reading to discover what visual content marketing trends you should be adding to your marketing strategy in 2021 (and beyond).
Mobile video content will grow in popularity
After one glance at social media today, it’ll come as no surprise that mobile video consumption has increased 17 fold since 2012. In fact, many are predicting video will make up 82% of global consumer traffic by 2022.
With more of us consuming content on-the-go, the shift towards mobile-optimised video content will continue to be a top priority for marketers and brands. It’s clear that users are craving video-first content, with 54% of consumers looking for more video content from the brands they support.
It makes sense: there are more mobile…