This post was sponsored by Paved. The opinions expressed in this article are the sponsor’s own.
Relevant targeting, increased engagement, and higher ROI — now is the time to expand your marketing strategy to include high-performing newsletter ads.
Newsletter sponsorships are one of the most effective ways to reach your target audience and build trust among potential customers.
If you’re a DTC or B2B brand wanting to get more sign-ups, sales, and leads, listen up! We’re about to show you how to:
- Find newsletters with an audience that’s a perfect fit for your product/service.
- Choose the right newsletter format and placement for your brand.
- Get savvy on newsletter metrics and pricing so you can optimize your ROI.
Why Newsletters Are a Growing Online Marketing Channel
Like most forms of digital content, newsletters exist to inform, educate, and entertain.
But, unlike over-saturated advertising channels like Facebook Ads, Google Ads, LinkedIn, and others, newsletter audiences are hyper-engaged.
Other forms of online advertising have to grapple with disappearing cookies, privacy issues, fake accounts, bad algorithms, and ad blindness. Newsletter advertising completely circumvents those challenges.
Readers of newsletters opt-in. They take the time to enter their email address and confirm their interest. The signal of interest from a newsletter subscription is much more powerful than behavior-based signals from liking a Facebook page or following a hashtag.