With Influencer Marketing becoming an important part of the marketing mix, marketers are looking for more direction to help them choose who to pick and how to leverage their reach. We jumped in conversation with HypeAuditor’s CEO and co-founder Alex Frolov to discuss the dynamic state of influencer marketing and its trends for 2021.
- With such a big difference between the influencer landscape on Tik-Tok and Instagram, what should companies look out for when making decisions on the right platforms and influencers to use in their campaigns?
AF – A key success factor when choosing platforms for your influencer marketing campaigns is a clear understanding of your target audience. Once you understand who your target audience is, choosing the right platform becomes easier. Our latest research shows that 43% of global Instagram users are between 25 and 34 years-old and more than half of TikTok users (69%) are under the age of 24 with 39% between 18 and 24, which makes people of this age the largest user group. Accordingly, if you need a younger audience, then you can safely go to TikTok; if you need a more mature audience of Millennials, then Instagram is your best choice.
- Out of all influencer categories possible, which category do you think offers the highest ROI for companies?
AF – Most of the campaigns are in the beauty and fashion categories. We believe that these categories give the highest ROI.
- Despite finance influencers seeing the largest growth, it still…