Native ads are paid ads that match the look, form, and feel of the media format that they appear in. They seamlessly blend into the content that a user is viewing on their mobile device or desktop. As you’ll see in the native advertising examples in this blog, unlike banner or display ads, native ads don’t really look like ads, especially at first glance.
Native ads are a great solution for educating your audience. They align with content and blog posts in the way they are formatted, and so they can be used to convey information and answers that your audience might be looking for. They’re also a fantastic solution for marketers who want to escape walled gardens.
Their subtle nature makes native advertising circumvent any potential banner blindness because the reader doesn’t immediately feel like they are being served an ad. In fact, they are such an effective ad format that the U.S. that almost two-thirds of programmatic budgets now go to native ads, and native ad spend is expected to increase by 21% in 2021 to a value of $57 billion.
Native Advertising 101
Native ads look like they are an inherent part of the page they are found on—they are non-disruptive. The ads align with the content that a reader is already engaging with, and so a user is more likely to pay attention to them. It’s common now to see native ads in social media feeds, or they will appear as recommended content on a web page.
Much like content marketing, native ads work better when the content of…