Taralyn Carver and Joanne Gallop didn’t really see it coming.
They heard there were going to be some job losses at Canopy Growth but, given their senior leadership roles in the creative department of the Canadian cannabis company, they thought they might be spared.
They were among the 200 employees who were suddenly and swiftly laid off on April 29, 2020. It took place over a Zoom call that lasted less than a minute. They hardly had time to process the information before the bearer of bad news clicked the “End Meeting for All” option and sent everyone’s screens into darkness.
Carver and Gallop sat alone in front of their computers in their respective homes, wondering what had just happened. They’d devoted so much of their time, energy and talents to building strong marketing teams and exciting new brands for one of Canada’s largest players in the legal cannabis industry. They had adored their jobs, as well as the people with whom they had worked at the company’s Kanata office.
“It was devastating,” Carver recalls of that videoconference call a year ago. “It really made me feel like a number, like our contributions really didn’t matter. We worked our butts off for that company.”
Adds Gallop: “It was hard not to take it personally.”
But like a modern-day phoenix rising from the cannabis ashes, they are back and stronger than ever, proving they don’t need Canopy when they can sprout a new offshoot of their…