Local graphic designer Kevin La is having a huge year. Shortly after unveiling his designs for the City of Worcester’s “Give Me a Sign” initiative, he was named art director of Pulse Magazine. La is also one of the most kind and generous creatives in the city and he’s not afraid to get his hands dirty. You’ve likely spotted him buffing walls for POW! WOW! Worcester or slinging orders at MamaRoux Food Truck — and you’re sure to see plenty more of him this summer at Polar Park, where he’ll be operating live graphics on the big screen.
Tell me about the street signs you designed for Worcester last fall.
I have family that immigrated to Worcester around April of 2020. It was weird for them to arrive in a different country during quarantine. I wanted to create a sign with mixed languages. A lot of people don’t know that in the United States, we don’t have an official language. I felt like it made sense to have signs representing multiple languages. My other design read, “Thanks for being yourself.” It was self-explanatory during a time when everyone was alone on some level. It’s a challenge to acknowledge a mental health issue that may have surfaced during COVID. I wanted to empower people and remind them that not only is it okay to be different, but we are all different and you’ve got to love yourself. If you don’t love yourself, you can’t love others.
That’s beautiful. What’s your role at Pulse Magazine?
I’m a graphic designer, but I didn’t formally graduate…