Mapp, the international provider of insight-led customer experience, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering.
Mapp’s newly released Spring Product Update includes a total of 15 new functionalities for their cross-channel marketing module, Mapp Engage, and customer analytics module, Mapp Intelligence. Marketers can now use Mapp Cloud to integrate direct mail, in all common formats, into their marketing mix. In addition, new data feeds enable the automatic import and simultaneous transformation of data from external sources, so that they are available for the personalization and automation in campaigns. Thanks to artificial intelligence, forecasts can now be created to know about the future development of crucial KPIs. This allows marketers to optimize their activities if the goals they set out are not met.
Michael Diestelberg, VP Product & Marketing at Mapp, comments: “As the lockdown is gradually lifting, the priority for retailers will be to drive customers back into their physical shops. Personalized print and post cards with QR codes are great ways of achieving that goal. The potential created by combining targeted online activities and physical advertising is enormous, especially since direct mailings can also be sent based on rules and behavior through our marketing automation solution.”
Direct mail connects online and offline marketing activities and…