2020 changed everything about how businesses operate, including how they interact with everyone from staff to clients, vendors to communities. The COVID-19 pandemic resulted in a digital transformation that changed the way people purchase consumer products, goods, and services. Until 2020, only 15 percent of companies prioritized digital transformation. In 2021 however, 77.3 percent of CIOs rated digital transformation as a top priority, pushing cybersecurity to second place.
Firm leaders of today and tomorrow looking to succeed in an increasingly virtual market must lean into the momentum that has been created since the beginning of the pandemic, take those learning experiences and data points, and uncover new paths to revenue growth.
Digital presence is nothing new and has lived as a function of marketing for a long time. But as client acquisition becomes more complex and anomalies like those of the Paycheck Protection Program and CARES Act have proved to firms that opportunities do exist through virtual experiences, a sound digital strategy must find its place as a pillar of your firm’s 10-year vision.
The ability to remain competitive in 2021 and beyond is now dependent upon an approach that engages your target audience in tailored and unique ways, either pushing them through a thoughtfully designed qualification process or grooming unqualified leads to become clients of the future. Key tools to a successful plan include:
- The evolution of your website into a sales…