Close to 70 percent of government job aspirants in India come from Tier II, III, and IV cities, according to several media reports. But unfortunately, students from smaller towns do not have access to adequate tech resources to prepare for such competitive exams.
Spotting a demand and supply gap in the test prep market in the country, IIT alumni Ashutosh Kumar and Narendra Agrawal started Testbook in 2014. Manoj Munna and Praveen Agrawal later joined in as co-founders.
Today, the Delhi-based startup helps students prepare for state and central government entrance exams with its online courses, mock tests, live coaching, etc. It uses gamification techniques to help students understand concepts better and rewards those who practice on a regular basis for user retention.
“The government recruitment exams have over six crore aspirants appearing online annually, and the numbers are growing exponentially. This market is mostly unorganised and unexplored. It lacked tech-driven learning solutions, which could provide students an accessible and affordable quality learning solution at a mass scale,” says Ashutosh.
He says the company was started with a vision to build a one-stop personalised learning and assessment platform to ensure effective and outcome-driven learning to millions of students.
Today, the platform serves 18 million registered users and has served more than 90 million applicants.
The platform was initially started as a web-based product with a focus…