In March of 2020, the unimaginable took place – Instagram Live really took off for the first time in its history.
A feature that had long been forgotten was finally being used regularly by A-listers, influencers, content creators, brands, non-profits, and everyday users.
The world has clearly made some major changes since then. The way people consume content and the types of content they prefer to consume has also changed, thanks in large part to the global pandemic.
In fact, 82% of people want to see brands go live as opposed to simply posting another feed post.
Throughout the pandemic, people have been looking for more meaningful ways to connect with one another. One of the most popular ways has been through video.
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And now, thanks to the Instagram Live resurgence at the early stages of quarantine, we are able to connect with our favorite brands and influencers in real-time.
We can discover what they’re doing in that exact moment simply by tuning into Instagram.
This is a major win from a brand’s perspective.
Instagram Live offers the opportunity to strengthen audience relations, create true bonds with followers, and showcase a true behind-the-scenes feel for your brand – all at a low to no-cost content creation strategy.
Bonus: Instagram favors brands that use all of their features. This means it’s safe to say that posting a feed post, a story, a reel, and going live on Instagram might just be the secret recipe to success for a brand…