The University of Arkansas athletics department announced Thursday (May 13) a program to help athletes capitalize on the upcoming name, image and likeness (NIL) legislation set to go into law in Arkansas on Jan. 1, 2022. It allows athletes at institutions of higher education to be compensated for their name, image and likeness.
The UA is calling the multi-faceted program Flagship. According to a news release, Flagship includes working relationships with the Sam M. Walton College of Business and Office of Entrepreneurship and Innovation — which includes the Brewer Family Entrepreneurship Hub and McMillon Innovation Studio — as well as global influencer marketing company Captiv8 and NIL platform NOCAP Sports. The goal, according to the release, is to give Razorback athletes the best opportunity to maximize their personal brands.
Combined with the department’s existing relationship with INFLCR, a content platform that helps athletes build their brands, the UA said Flagship is set to elevate Arkansas athletes’ personal brands, social media influence and earning power.
“Just as we prepare and train our student-athletes to compete and succeed in the classroom and on the fields of athletics competition, we are committed to positioning them for personal success with the new opportunities associated with Name, Image and Likeness,” athletic director Hunter Yurachek said in a statement. “Arkansas Athletics was one of the first programs in the nation to add a…