Specialist content marketing agency Storyation has been appointed by Auckland Council after a competitive pitch.
Storyation will partner with Auckland Council to produce the OurAuckland magazine on a bi-monthly basis and support the council to produce additional video and digital content across a range of channels, as part of the OurAuckland online offering.
Dan Lambert General Manager, Communications at Auckland Council said:
“We are delighted to be partnering with Storyation as we continue to develop and grow the OurAuckland magazine and digital offering. Our goal is to deliver content that gives Aucklanders relevant and timely information, and makes them feel proud and part of the city they live in.
“With their combination of experienced journalists and digital expertise, the team at Storyation are well placed to help us reach even more Aucklanders with content that connects them with everything Tāmaki Makaurau has to offer.”
Storyation Managing Director Lauren Quaintance said: “Auckland Council serves one of the most populous and diverse local government areas in Australasia and OurAuckland content has to meet the needs of everyone from dairy farmers to inner-city apartment dwellers.
“It’s not only important to ensure we give them the right content, it’s critical that it’s delivered in the right channel at the right time.
“We’re thrilled that Auckland Council recognised that as the largest and most experienced content…