The use of natural ingredients-based products beauty has been outperforming conventional beauty products in the last few years. Facial care products that feature natural claims are the highest selling in the global face mask market. The increasing recommendation by professionals to use organic products is driving the growth of the facial mask market.
Moreover, improving lifestyles and increasing disposable incomes in the APAC region are expected to drive market growth. There has been a growing trend among consumers toward natural facial care products. As consumers opt for synthetic free beauty care products, companies are focusing on naturally-derived, sustainable alternatives without impacting on the sensory experience. One of the major reasons behind the use of organic cosmetic products is allergies caused by chemical-based cosmetic products. Besides, the awareness of hazards caused by synthetic chemicals has propelled people to shift towards natural products.
The facial mask market size is expected to grow at a CAGR of over +8% during the period 2021-2027.
On the other hand, online sales are creating a unique set of challenges for companies in the beauty facial mask market. It has been observed that many individuals are dissatisfied with the beauty facial masks and are posting negative online reviews that are tarnishing the credibility of beauty companies. Hence, companies are playing an active role to address negative reviews with prompt replies and…