Microsoft Dynamics 365 Marketing debuts
Microsoft Dynamics 365 Marketing, a new set of real-time customer journey orchestration features, has debuted aimed at boosting customer experiences.
Features include event-based customer journeys, custom event triggers and SMS and push notifications, so organisations can design, predict and deliver content across channels in the moment of interaction, enabling hyper-personalised customer experiences.
Integrations with Dynamics 365 apps make real-time customer journeys an end-to-end experience, while AI offers personalised customer experiences to turn insights into relevant action with AI-driven recommendations for content, channels, segmentation and analytics. The customer insights segment and profile integration allows organisations to build deep 1:1 personalisation through a unified, adaptable platform which can customise and connect with tools already in use and efficiently manage compliance requirements and accessibility guidelines.
Mapp Cloud now has Direct Mail
Cloud marketing platform, Mapp, has enhanced its marketing platform Mapp Cloud by integrating direct mail for tailored print campaigns into its cross-channel offering.
Marketers can now use Mapp Cloud to integrate direct mail, in all common formats, into their marketing mix. It’s part of Mapp’s raft of updates, which includes 15 new functionalities for the cross-channel marketing…