What’s the best time of day to post on Instagram? It might sound like a trivial question, but this is a common question in real estate marketing. It’s critical to know when your target audience is online in order to get them excited about your offerings.
We’ve analyzed engagement rates for thousands of posts and found that they peak in the morning, throughout the afternoon and again at night.
Our research shows that you should upload your posts in the morning, from 9 a.m. to 12 p.m. This is the time when people are most active on Instagram, with engagement rates being 25% higher than usual at this time.
Engagement rates begin to fall after 1 p.m. and dip below average throughout the afternoon, peaking again at 7 p.m. They fall again from 11 p.m. to 3 a.m., reaching their bottom at 3 a.m.
These times are averages, however, so your engagement rate will depend on the type of content you share.
The Best Time for Real Estate Professionals to Post on Instagram
When posting about real estate, you should do most of your posting during the 9 a.m. to 12 p.m. time period. Checking the hourly average, this is when users engage within this topic for the longest periods of time.
Do the following on a daily basis to drive engagement and increase potential for more leads:
– Share the lives of your employees or partners. Showing real people using your product can help build trust and credibility with potential consumers.
– Post the most creative photos you can. Don’t be…