Many brands, digital or otherwise believe that digital marketing audits only comprise of a few key verticals, this is not the case, while these are included – they’re not exclusively the focus of the audit.
- Content marketing audit
- SEO audit
- Social media marketing audit
- Email marketing audit
- SEM & PPC audit
- Measurement and recommending improvements
But there is far more to it than that, below we’ll take you on a journey through our approach and the verticals and areas we focus on and of course what the outcomes should be.
Digital marketing auditing, step-by-step:
- The digital marketing team
- Competitor review
- SEO audits
- Vendor/partner/digital marketing agency review
The strategy/strategic plan
Ideally, before kicking off with a strategy, which should actually be a strategic/tactical plan – since strategies are often just pretty pictures and nice bi-lines. The idea is to stress-test and audit this piece of work independently, especially if you’re an organisation that struggles with change – meaning your strategy needs to guide for a set one to five years.
We need to identify your audience, are they online and if so, how do you reach them? And on what channels, in what regions?
So, how do you audit a strategy that you have not even deployed yet? Simple, we have no shortage of tools and historic data to benchmark against.
The first step is asking the “why”? Why are we doing…