In a way, the virus became a great catalyst to e-commerce. As people saw their lives limited largely to the four corners of their homes during the pandemic, the need to have online deliveries became pronounced. And in a wave of a hand, business over the internet catapulted to heights like never before. Even just in April of 2020, revenue growths already rose to 68% compared to that of the year before. Such a trend never looked back, rising even more as the health catastrophe plowed forward.
However, there’s a danger that in the sophistication of online sales, you might forget the basics of doing business. It certainly is possible. Pundits could recommend the latest WordPress plugin in town, for instance, to boost your online sales. Without a doubt, a slew of these online tools is useful. However, not factoring in business basics can have huge consequences for your business. We’re talking about your customers.
You need not look far to see how amazing customer service can do wonders in your store. Small wonder Amazon, undoubtedly the biggest online retailer on the planet, has risen to the top with its top-notch customer service.
If these prospects seem to be daunting, fret not. Sticking to the basics in online selling should be wise. It can be the criteria to separate so-so marketers from the amazing ones.
A Crowd-drawing Online Storefront
Well, we all are attracted to beauty. What’s striking attracts us. In the mall, your eyes will definitely be drawn to…