Along with the growing demand for a strong social media presence in veterinary medicine comes a dire need for a healthier work-life balance, says Caitlin DeWilde, DVM, owner of The Social DVM, a veterinarian-owned and operated social media marketing company.
“Very few of us [veterinary professionals] are happy and have a good work-life balance. Over time, this can lead to a real problem like psychological distress,” she said.
During her lecture at the May Fetch dvm360® virtual conference, DeWilde highlighted the crucial role social media plays in promoting veterinary practices and how it can also contribute to mental health issues such as burnout and compassion fatigue within the profession. To curtail these evolving stressors, she provided 3 social media safeguards that practices can utilize to promote a healthier and more cohesive workplace.
Step 1. Awareness is key
Does your employer have a social media policy? According to DeWilde, these policies help determine who is responsible for responding and monitoring reviews and who creates, posts, and monitors the content. “I find a lot of people are not aware of what their true policy is or maybe they don’t have one,” she said. “Social media policies help you to be aware of what those expectations, roles, and timelines are.”
For example. Many veterinarians like to dive right in and handle situations, “that’s how we operate,” said DeWilde. However, when it infringes on your personal time, a lot of unnecessary…