As the new redesigned iMac is now shipping to the consumers, we will soon be able to get a closer look at this machine with new design, multiple colors, and the M1 chip inside. This week, two managers from Apple’s marketing team discussed how the new iMac is changing the computer market and praised how the M1 chip enables the same great performance on different types of devices.
Stephen Tonna, of Platform Product Marketing, and Laura Metz, from Mac Product Marketing, talked to CNN about the redesigned iMac and the M1 chip. As we already know, the new iMac is really thin, and both marketing managers reinforced in the interview that Apple always wanted to make the computer “disappear,” while at the same time keeping good performance.
Previous iMacs were only available in silver, while even older generations had an all-white body. However, the 2021 iMac comes in six colors that resemble those from iMac G3. According to Metz, they wanted to bring a fun look that would make people smile at computers again.
“It is fun to see these pops of color. As we were just starting to have iMacs roll in and we’re just seeing the color for the first time in person, like on a bigger scale. I mean, you just see the natural smile on my face. We were all cool, literally giddy, it was like truly this is happiness.”
However, what is probably the biggest improvement of the new iMac is the Apple-built M1 chip, which is also present in the latest generation MacBook Air, MacBook…