According to the Content Marketing Industry analysis by Research Dive, the global market accounted for $36,786.6 million in 2018 and is expected to reach $107,540.6 million by the 2026, increasing at a rate of 14.3% CAGR.
Content Marketing Industry drivers:
The global Content Marketing Industry is significantly driven by rising adoption of content marketing systems by the vendors for customer engagement, personalized advertising, and generating interest on products. In addition, the cost of content marketing is less than that of traditional advertising tools, which will boost the growth of the market. Dearth of knowledge of marketers on the content marketing systems about investigating the date is limiting the market growth. In addition, choice of right content for advertising is a complex task, such factors are estimated to restrict the Content Marketing Industry growth. Constant growth of the progressive technologies in content marketing will provide a substantial investment opportunity in the market. Furthermore, the growing demand for digital advertising from marketers is directly increasing the adoption of content marketing systems, which is anticipated to impel the Content Marketing Industry growth in the near future.
Social media segment will experience a remarkable growth during the forecast time. The impact of social media on content marketing is because consumers are shifting away from conventional…